Billboard Advertising & OOH
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Billboard and Out Of Home (OOH) Advertising is often a firm recommendation on media plans at MK Media.
Outdoor advertising is unmissable and stands out in the “real world”.
With consumers forced to consume massive amounts of digital messages in cluttered environments every day, having your message on a billboard gives your media campaigns a much-needed boost of visibility.
OOH works particularly well in conjunction with digital campaigns, often resulting in increased digital metrics in your other campaigns such as increased click-through rates and decreases in overall cost per sale/lead.
If getting attention is the goal (when isn’t it?!) Billboard and OOH advertising should always be considered seriously.
More recently, the trend towards Digital Out Of Home Advertising (DOOH) has made it more accessible for brands to get large-format outdoor advertising exposure at a fraction of the cost. Digital Billboards also offer a great option for larger budgets to increase overall campaign reach when combined with static billboards.
To learn more about what OOH looks like in an integrated media campaign, reach out and one of our friendly team will be able to update you on the latest trends in Outdoor advertising and how you can capitalise on them.
OOH stands for Out-of-Home advertising, which means all forms of advertising that reach consumers while they are outside their homes, including placements like:
An advertising billboard is usually a large format outdoor advertisement displayed in a high-traffic area.
The key trait is its large scale. While there are many out-of-home (ooh) advertising options like bus shelters and shopping centres, Billboards are typically the large panels on roadsides and buildings.
OOH (Out-of-Home) is more traditional advertising like billboards and transit ads.
DOOH (Digital Out-of-Home) are digital displays with changing content, offering flexibility and targeting. These can come in both large roadside formats and smaller local placements.
DOOH is the modern evolution of OOH, using technology to execute dynamic campaigns across more placements.
The trade-off with DOOH vs OOH is less share of voice, as there are many advertisers rotated through the same digital panel in a day.
Billboard strategy is the plan for designing, placing, and managing billboards to achieve the campaign targets.
A Billboard strategy should consider:
Clear, impactful messaging – to ensure the message is understood.
Eye-catching visuals – to ensure the message is noticed.
Strategic placement – to ensure you capture the right audience.
Campaign integration – to ensure you leverage all marketing channels.
Measurement and optimization – to ensure results are tracked and improved upon.
The OOH (Out Of Home) strategy is a plan using various advertising techniques to reach and engage consumers outside their homes.
The OOH Strategy can include:
Every campaign is bespoke to the selected sites and size of the campaign. As a guide, you can expect to pay:
The above is intended as a rough guide only. Final negotiated media plans always contain exceptional value and are custom to objectives and budget.
Billboard advertising is the large format panel style of outdoor advertising which is usually placed in high-traffic areas.
Outdoor advertising on the other hand is the larger category which includes billboards, as well as transit ads, street furniture, and more. Basically, anything that is outside the home.
Put simply, billboards are a large sector of the outdoor advertising category as a whole.
