Google Ads Management

Summary

Google Ad Management is a part of Search Engine Marketing (SEM) and remains one of the most powerful digital marketing tools in our arsenal.

It’s called search marketing as it catches people who are “searching” for a solution to their problem, an answer to their question.

Our responsibility is to ensure that, at a bare minimum, every customer who is already looking for the solution you offer knows that you exist.

Articulating the problem and solving it is an art within itself. When done correctly, it can single-handedly build a company.

‚ÄčOur job is to use best practice standards and executions to make your search campaigns as efficient and profitable as possible.

As a Google Partner Agency, we continuously monitor the latest trends and best practices to ensure the best possible results.

Don’t brush off Bing just yet. We’re also a qualified Bing Paid Search team and recommend it for brands who want to reach older Australians or need efficiency in a competitive niche.

Google Ads and Traditional Media

Google ads and traditional campaigns go hand in hand. It is important to understand search behaviour and say, a radio campaign work together. Allowing for fluctuations in searches and clicks ahead of time means we can harness the full effect of both campaigns and not “run out of budget” when it’s needed most.

Is there a difference to AdWords management?

Google AdWords was just the old brand name for what is now “Google Ads”. It’s the same thing.

Can I keep my Google Ads Account?

Depending on your budget, we find it best to manage your spend through our ad accounts to ensure we access the best Google Partners Support.

In Summary

Google advertising should form a part of most online marketing plans. Any business with a website will benefit from the traffic that PPC can generate. Customers expect to access the best solution when they use search terms. Our job is to make sure your online advertising gets the best possible leads while optimising the cost per click and conversions rates in your favour.

If your strategy calls for growth and visibility in the search results, we recommend you contact a campaign manager at MK Media today to discuss your performance and conversion goals.

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At MK MEDIA, we take a long-term approach to working with out clients; we grow together