Media Agency vs. Creative Advertising
Media vs. Creative Advertising - What You Need To Know
Advertising, Creative and Media agencies blending into one big marketing bubble?
Having trouble explaining what you do to a family member?
You can’t have one without the other, yet, they’re almost always separate entities so time to inform yourself, your colleagues & prepare yourself for the next family gathering.
In the beginning, Advertising, Creative and Media buying sat under one big marketing umbrella and typically within one company. However, with the boom of TV and the vast, world wide web came the redefining of traditional and digital media roles. Media positions became as significant as their creative counterparts and required their own structure and skillset.
You’ll be hard-pressed to find an all-encompassing company that can do both and for good reason;
You’re going to want to work with people who specialize in their field and don’t pretend to do something they’re not competent in. The talent, resources, and skills needed in these roles are completely separate and deserve their unique respect and recognition from clients looking to hire.