Results Driven Online Lead Generation
Online Lead Generation
Lead generation at its core, is simple. Get real leads in the door at a cost that is less than the profit you make per customer.
The execution of lead generation is not so simple. Luckily MK Media has put together hundreds of lead generation campaigns and can use our knowledge of what works and what doesn’t to get you the highest performing lead generation campaign possible.
We do this in a few different ways:
Content Marketing: Content marketing is one of the most transparent and effective ways to drive leads by showing you’re knowledgeable in your industry and can provide additional information on your offerings. If your business already has blogs or content sharing platforms, we can tweak these to generate leads specifically.
Search Engine Optimisation (SEO): By investing in SEO, you’re able to boost your website ranking in Search results, therefore driving more valuable leads. We carefully select the right keywords and phrases that will drive leads from people seeking solutions, answers and products to your website.
Pay-per-click advertising (PPC): Similar to SEO, keyword selection is crucial, but this method allows you to select your bid for your ad placement. Ads within the top 3 results of a search receive more than 45% of clicks, so the likelihood of a lead conversion is much higher.
Social media: Social Media ads drive highly engaged and interested people to your brand resulting in invaluable and efficient leads. These ads can be customised to generate highly successful leads.