Lead generation at its core is simple. Get genuine leads in the door at a cost that is less than the profit you make per customer.
The execution of lead generation is not so simple. Luckily MK Media has put together hundreds of lead generation campaigns and can use our knowledge of what works and what doesn’t to get you the highest performing lead generation campaign possible.
All leads are not created equal. A massive part of any lead generation strategy is to get qualified leads. This can be done with lead scoring or simple feedback from the sales team. No matter the level of sophistication from sales and marketing, the call to action and landing pages need to be accurate and not overpromise. There is no point in filling the sales pipeline with poor lead quality.
A successful lead generation campaign can help almost any business. The marketing team needs to define what a lead is. Depending on your sales funnel, we can adjust our approach to lead generation to fit almost any business.
Using digital marketing, we build a system that generates you ready to buy customers.
When it comes to lead generation, the return on investment can take some time. Testing and learning is an essential part of the process to improve conversion rates.