Results Driven Online Lead Generation

What we can do

Lead generation at its core is simple. Get genuine leads in the door at a cost that is less than the profit you make per customer.

The execution of lead generation is not so simple. Luckily MK Media has put together hundreds of lead generation campaigns and can use our knowledge of what works and what doesn’t to get you the highest performing lead generation campaign possible. 

 

We do this in a few different ways:

  1. Content Marketing – Content marketing is one of the most transparent and effective ways to drive leads by showing you’re knowledgeable in your industry and can provide additional information on your offerings. If your business already has blogs or content sharing platforms, we can tweak these to generate leads specifically.
  2. Search Engine Optimisation (SEO) – By investing in SEO, you can boost your website ranking in search results, driving more valuable leads. We carefully select the right keywords and phrases to drive leads from people seeking solutions, answers and products to your website.
  3. Pay-per-click advertising (PPC) – Similar to SEO, keyword selection is crucial, but this method allows you to select your bid for your ad placement. Ads within the top 3 results of a search receive more than 45% of clicks, so the likelihood of a lead conversion is much higher.
  4. Social Media – Social Media ads drive highly engaged and interested people to your brand resulting in valuable and efficient leads. These ads can be customised to generate highly successful leads.
 
 

Lead Gen For Quality Leads

All leads are not created equal. A massive part of any lead generation strategy is to get qualified leads. This can be done with lead scoring or simple feedback from the sales team. No matter the level of sophistication from sales and marketing, the call to action and landing pages need to be accurate and not overpromise. There is no point in filling the sales pipeline with poor lead quality.

 

Best product or service for lead generation

A successful lead generation campaign can help almost any business. The marketing team needs to define what a lead is. Depending on your sales funnel, we can adjust our approach to lead generation to fit almost any business.

 

What is the lead generation process?

Using digital marketing, we build a system that generates you ready to buy customers.

 

Is lead generation easy?

When it comes to lead generation, the return on investment can take some time. Testing and learning is an essential part of the process to improve conversion rates.

Get in touch

At MK MEDIA, we take a long-term approach to working with out clients; we grow together