Google & Bing Paid Search
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) remains one of the most powerful tools that we have in our arsenal.
It’s called search marketing as it catches people who are “searching” for a solution to their problem, an answer to their question.
Don’t brush off Bing just yet. We’re a qualified Bing Paid Search team and recommend it for brands who want to reach over 35s with a household income of $100,000 with a much lower Cost Per Click. Bing reaches 63 million users that aren’t reached with Google Search Ads so underestimating those searches can be a huge, missed opportunity.